Salerno Cookies: The ones we truly remember and miss so much.

Classic Salerno Butter Cookes Box
The cookies are still around, but they are not the same.

Hello everyone. Today I will be talking about my memories of Salerno Cookies. They are still around, but this entry will focus on the ones that were classics. When I was very little, growing up in the South Shore neighborhood of Chicago in the 1960’s, the very first thing I remembered was my mother bringing home was a box of Salerno Butter Cookies from The High-Low Foods Store on E 75th St for me and my two brothers. I remembered vividly the box was blue and the cookies were displayed on it. I also remembered the commercials which featured some kids, putting the cookies wrapped around their fingers and eating the ends of them. I did that as well and dunking them in a big glass or cup of milk. That sort of thing continued well into my adulthood which I am embarrassed to admit, when no one is watching. The flavor of those cookies melted in my mouth and there were sinfully delicious. In June 1969, we moved to Roseland and my mother continued to buy them. Whether it was at the A&P, National Foods, Jewel or downstairs at Gatelys People Store, they carried them. She bought other kinds of Salerno cookies and my brothers and I have tried them all. Here is a list of them that I remembered:

  • Butter Cookies
  • Bonnie Shortbread
  • Mini-Butter Cookies
  • Coconut Bars
  • Vanilla Wafers
  • Royal Stripes
  • Royal Grahams
  • Astro Cremes
  • Jingles
  • Chocolate Chips
  • Oatmeal and Iced Oatmeal
  • Gingerbread
  • Dainty Graham
  • Genuine Fig Bars
  • Macaroon Crisp
  • Chocolate & Vanilla Sundae
  • Sugar Cookies
  • Royal Bon-Bons
  • Royal Strawberry Mallows
  • Almond Windmill
  • Fudge Sundae
  • Peanut Butter Sandwich
  • Angel Cake
  • Coconut Crisp
  • Banana Flavored
  • Assorted Creme Sandwich Cookies
  • Animal Crackers
  • Saltine Crackers
  • Ginger Snaps
  • Holly Hobbie Mini-Cookies
  • Oyster Crackers
  • Graham Crackers
  • Scooter Pies
  • And many more

Those are the ones that I remembered and have researched them on the internet. The famous slogan which we’ve heard time and time again was, “Mommy!” Yes dear?” “I want a Salerno Butter Cookie!” The slogan was very popular on radio and on television. According to the history of the company, it was founded in 1923 by Fred Salerno. The factory was located at 4500 W Division St and made those wonderful cookies for years. The building was demolished a few years ago. There was the other factory located in Niles, IL. I’m not sure if they both existed at the same time, or the factory opened there after the one at Division St closed. Someone can verify that for me in the comments. As the years went on, Salerno cookies have changed considerably. Some of the most popular flavors were dropped and new ones were introduced. The owners have long since passed and the company was sold a few times to other businesses. Salerno Jingles are now made by another company, dropping the Salerno brand. I believe Keebler makes them. Every Christmas, Salerno makes Santa Favorites Cookies. They are Anise flavored, Almond Crescent and Gingerbread. I haven’t those in a long time, but they don’t taste the same. As I pointed out earlier, Salerno Butter Cookies are still made today. People have made numerous comments on social media, and said that they don’t taste the same when they had them when they were children. I have seen them in some stores and they are little expensive. I haven’t eaten them in years, because of the reasons that were mentioned earlier. I am hoping that Salerno Cookies will make a huge comeback, with the butter cookies tasting the way it supposed to be and bringing back all the flavors, liked Bonnie Shortbread, Royal Stripes and Vanilla Wafers. It’s a long shot that Jingles will return to Salerno, but you never know. Salerno Butter Cookies were absolutely wonderful, but my all time favorite were those Royal Stripes. When you bit into those, they were somewhat addictive. The chocolate in those cookies were uniquely scrumptious. I miss those days when I would have some Salerno Butter Cookies, dunking them in a big glass or cup of milk and watching Bozo’s Circus or any other show that was on during the day. Sometimes if I dunked them too much, they would fall apart and I would drink the entire cup with cookies on the bottom. Wow! They tasted that good! Please leave you comments and memories of Salerno Cookies here, Facebook, Twitter, Instagram or any of my social media platforms. Thank you. Pete Kastanes, Admin for Vanished Chicagoland Facebook Page.

2 thoughts on “Salerno Cookies: The ones we truly remember and miss so much.

  1. Mommy!
    What is it, Dear?
    I wanna Salerno Butter Cookie!

    Mommy!
    What is it, dear?
    Forget the cookie, bring me a beer!

    I think it was Salerno that used to take all the end-of-batch and other rejected cookies and put them in a brown paper bag (labeled, of course). They were pretty good, too.

  2. I follow your Facebook posts, and I remember Salerno very well, having grown up in northwest Indiana.

    I think when trans fats were removed from snack products, that did it’s part to alter the taste. That and changes in the recipe over time.

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